If you really think that social media is just a passing fad, you must watch this video and think again. Social media is changing the way we can interact with our customers and letting our customers get involved in our businesses in a way that they have never been able to before. Those companies not participating in social media are a threat to themselves. Its guaranteed tat people are going to talk about your business online –its up to you whether you want to listen and respond proactively or if you want to be ignorant and pretend they aren’t talking.
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded
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