This year marks the 10th anniversary of Fendos PR. It’s a noteworthy accomplishment for many reasons, particularly considering that over 50 percent of small businesses fail within 5 years and the economic troubles of the past 4 years. This occasion has also given me a great reason to reflect on my business, and I have to… Read more »
Posts Tagged: Heidi Fendos
Online Reviews Might Not Be All They Are Cracked Up to Be
For years I've been saying to clients, friends and family members to be cautious of online reviews. Personally, I don't take much weight in them and here's why. When you read an online review you don't know anything about the person who wrote it. Are the mentally stable? Did they have a terrible day at work… Read more »
How to use LinkedIn to its Fullest Potential
In today's business world, networking is more important than ever, and this includes not only having a presence on social media sites but also being active on these sites. Linked In is a wonderful social media tool that can help you to connect with people you know in the business world as well as old classmates… Read more »
10 Reasons why Integration is Crucial In 2011
I like this article because in 2010 I really took the time to learn social media. I took a 3 month online certificate program through UW-Waukesha and really learned the nuts and bolts of social media. As a result, I now have a greater appreciation for how it can be integrated into a marketing and public relations strategy and I… Read more »
Walmart’s Guide to Making More Money on Facebook
Although I’m not a fan of Walmart, I have to stay I found this interview with their CMO useful. It offers very practical tips for utilizing Facebook for a retail purpose. If your company doesn’t have a presence already on facebook, you are missing out a fantastic opportunity to engage with your customers. It’s like… Read more »
5 Tips To Managing Social Media
I can’t tell you how often I hear from small business owners, “I don’t have time to be on Facebook.” To which I respond, “Can you afford not to be?” Facebook offers businesses a wonderful opportunity to get to know you what your customers are thinking of your business, what they would like to see improved and… Read more »
6 Ways Social Media Impacts the Hospitality Industry
Social media is giving us more opportunities to get to know our customers and to provide better service to them. This article shows some wonderful examples of how social media can have an impact on the Hospitality industry. Hats off to the Hyatt Regency in Milwaukee for being the Concierge Twitter example. You understand the important… Read more »
Two Great Social Media Stories
There is a definite shift happening in the marketplace and it is becoming more imperative than ever to get your customers to not only be loyal to you but to be advocates for your business. This is a great article about how to gain loyalty with good content marketing. http://www.pr2020.com/page/9-steps-to-gain-leads-and-loyalty-with-content-marketing I had the great opportunity… Read more »
13 Mobile Apps that Got it Right
There appears to be a rush right now by companies to want to create a mobile apps that users will want to download and use. The thing is can’t just create any old app, you have to make it something that is useful to the consumer and not just pure promotion. Here is a recent… Read more »
The Blackberry – Why I and others still love it
Everyone who know me, knows how much I love my Blackberry! Although lately with the latest Droid being released, I’ve been feeling the pressure to desert my Blackberry and dive into a smart phone. Maybe that’s why I got such a kick out of this article by CNN about why people love their Blackberry. I… Read more »
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