Walmart’s Guide to Making More Money on Facebook

Although I’m not a fan of Walmart, I have to stay I found this interview with their CMO useful. It offers very practical tips for utilizing Facebook for a retail purpose. If your company doesn’t have a presence already on facebook, you are missing out a fantastic opportunity to engage with your customers. It’s like having a focus group¬†24 hours a day, 7 days a week.¬†What are you waiting for? Social media is not going away.