Posts By: Heidi Fendos

Walmart’s Guide to Making More Money on Facebook

Although I’m not a fan of Walmart, I have to stay I found this interview with their CMO useful. It offers very practical tips for utilizing Facebook for a retail purpose. If your company doesn’t have a presence already on facebook, you are missing out a fantastic opportunity to engage with your customers. It’s like… Read more »

5 Tips To Managing Social Media

I can’t tell you how often I hear from small business owners, “I don’t have time to be on Facebook.” To which I respond, “Can you afford not to be?” Facebook offers businesses a wonderful opportunity to get to know you what your customers are thinking of your business, what they would like to see improved and… Read more »

6 Ways Social Media Impacts the Hospitality Industry

Social media is giving us more opportunities to get to know our customers and to provide better service to them. This article shows some wonderful examples of how social media can have an impact on the Hospitality industry. Hats off to the Hyatt Regency in Milwaukee for being the Concierge Twitter example. You understand the important… Read more »

Two Great Social Media Stories

There is a definite shift happening in the marketplace and it is becoming more imperative than ever to get your customers to not only be loyal to you but to be advocates for your business. This is a great article about how to gain loyalty with good content marketing. I had the great opportunity… Read more »

13 Mobile Apps that Got it Right

There appears to be a rush right now by companies to want to create a mobile apps that users will want to download and use. The thing is can’t just create any old app, you have to make it something that is useful to the consumer and not just pure promotion. Here is a recent… Read more »

The Blackberry – Why I and others still love it

Everyone who know me, knows how much I love my Blackberry! Although lately with the latest Droid being released, I’ve been feeling the pressure to desert my Blackberry and dive into a smart phone. Maybe that’s why I got such a kick out of this article by CNN about why people love their Blackberry. I… Read more »

Interesting Social Media Case Studies

I don’t know about you but I never tire of reading interesting social media case studies. Hats off to Milwaukee restaurant AJ Bombers for making this list!

Social Media Tips for Small Businesses

This article offers great straight forward advice to small businesses about social media. It’s not as intimidating as you might think….you just need to do it. It’s the future and if you don’t get on board you might just miss the boat!

Essential Social Media Resources

Looking for a wealth of information and useful tips on social media? This latest mashable listing has a little something for everyone but I’m sure you will find at least one useful link in it — I know I did!

Facebook’s new privacy settings

After taking a lot of criticism about its inability to protect people’s privacy, Facebook announced yesterday its plans for making the social media giant safer for everyone. Here’s what they had to say…. What do you think?