In today's business world, networking is more important than ever, and this includes not only having a presence on social media sites but also being active on these sites.
Linked In is a wonderful social media tool that can help you to connect with people you know in the business world as well as old classmates and co-workers. It can also be a fabulous way to market your skills for future business opportunities even though you may not be actively looking for a different position.
I recently came upon this great article in Business Week that provides 25 tips on how to make LinkedIn work for you. Alot of this material was covered in a PRSA presentation I attended last year so I was thrilled to see it in written format so I could share it on my blog. I hope you find it useful!