Next Steps for Social Media

This is a really great article talking about what we can do to keep our social media listeners engaged and wanting to be fans of ours. I think too many people are using social media as a press release distribution point and not seeing social media for what it is — a place to be more casual, still sharing news but in a relaxed setting. It’s like being at a cocktail party. You talk about the news but you aren’t reading it directly from a newspaper.

Beyond friends and followers: Next steps for social media