Posts Categorized: Uncategorized

Why Should I be in a Professional Organization?

In 2016, I had the honor of serving as the Public Relations Society of America (PRSA) Southeastern Chapter President. It was a great opportunity to show my leadership skills with my industry peers, and to also help many PR professionals in the Greater Milwaukee region. Professionally, I have been involved with PRSA since 1990, and… Read more »

Storytelling: From Forensics to Social Media

Ok, I admit it, back in middle and high school,  I was one of those geeky kids that enjoyed competing in Forensics.  And, as you might of guessed, the category that I excelled in most was Storytelling. So really when you think about it, it’s not very ironic that  today I own a successful PR… Read more »

5 Social Media Goals PR Pros Should Set

I’ve decided that in 2015, when I see a noteworthy article on a different blog I should simply post a link to it on my blog. Here is the first article that caught my eye this year that I think has some really noteworthy social media ideas in it. It’s from PR Daily and it’s… Read more »

Exciting News!

In December, I was named President-Elect for the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter. Our chapter of 300+ members is the largest group of PR professionals in the state of Wisconsin. As President-Elect, I am in charge of our monthly programming. Here is a link to our website page with all of… Read more »

Ice Bucket Challenge Pays off Big for ALS

Have you been one of the millions to do “Ice Bucket Challenge” to raise awareness for amyotrophic lateral sclerosis, or ALS (commonly known as Lou Gehrig’s disease)? If you haven’t, I’m sure you  you’ve at least seen or heard about this viral grassroots marketing campaign that has exploded for a good cause. Here’s how it works:… Read more »

What’s Ahead for 2014

Happy New Year everyone! I hope your holidays were happy. January is always such an exciting time of year (despite Wisconsin’s frigid weather) because it offers so much hope. It’s a fresh start, a time to recharge and dive into new ideas and projects. During this time of year, I to love read all of… Read more »

15 Eye-Popping Stats About Social Shopping

The website http://digiday.com recently had a fascinating post about “15 eye-popping stats about social media shopping” and the role that social media is now playing in people’s shopping habits. I have to say as a consumer, I often find the sponsored posts in my Facebook new stream really appealing, and my friends’ pins on Pinterest of the… Read more »

How Effective is Your Facebook Page?

Do you administer a Facebook page?  Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? According to Emeric Ernoult, co-founder of AgoraPulse (a Paris- and San Francisco-based Facebook marketing software firm), since February 2013, Facebook has fixed the reach issue businesses where having with their pages… Read more »

10 Years: A Great Time for Reflection

This year marks the 10th anniversary of Fendos PR. It’s a noteworthy accomplishment for many reasons, particularly considering that over 50 percent of small businesses fail within 5 years and the economic troubles of the past 4 years. This occasion has also given me a great reason to reflect on my business, and I have to… Read more »

Online Reviews Might Not Be All They Are Cracked Up to Be

For years I've been saying to clients, friends and family members to be cautious of online reviews. Personally, I don't take much weight in them and here's why. When you read an online review you don't know anything about the person who wrote it. Are the mentally stable? Did they have a terrible day at work… Read more »